UNDERSTANDING BEHAVIORAL SEGMENTATION IN DIGITAL MARKETING

Behavioral segmentation is a marketing strategy that categorizes customers based on their actions and interactions with a brand. Much like organizing a movie night to cater to diverse tastes, marketers need to segment their audience to deliver tailored messages. Understanding customers’ motivations—whether they seek discounts, quality, or c

Impulse buying is a fascinating phenomenon where consumers make spontaneous purchases without prior intention. A study from the Journal of Consumer Research reveals that around 40% of purchases are made on impulse, triggered by emotional, environmental, or social factors. The impulse purchase cycle consists of seven distinct phases: trigger, intere